Meanwhile, 23 per cent responded that a Facebook post was most effective.
Instagram’s incentive: if creators have an easier time monetising their content to drive value for brands, they will make more content, and brands will invest more ad dollars into Instagram. Brands must be existing advertisers to participate in the Brand Collabs Manager.
“We want to help creators make a living on the platform, and we want to help brands find the audiences that are most relevant to them,” says Instagram director of product marketing Susan Buckner Rose. “So we think when done well, this can be a win-win-win for creators, brands and people.”
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